The NDP has a chance to make inroads in urban and rural ridings across the country, steal votes away from Liberal and Conservative voters, all while staying true to the party core ideals: make “consumer rights” an election issue. There are concerns shared by Canadians from coast-to-coast: privatized health care, child poverty, degrading environment, and less funding for public education to name a few. But what about uncompetitive telephone, cable, and internet services? Most have a bad Rogers, Bell, or Telus story, and can identify directly with the issue. More importantly, it fits into the party’s legitimate criticism that big business is profiting at the hands of workers and citizen/consumers. From an election strategy perspective, I see this as a way to grab voters attention, earn their trust as a good advocate, and serve as a springboard to the party’s core issues. A simple “Getting Results for People” message.
The NDP has taken the first step with their clever gas prices campaign — but there is more gauging than just at the pumps.